![ryan reynolds toon blast ryan reynolds toon blast](https://i.ytimg.com/vi/MgM-ny6Gxvs/mqdefault.jpg)
Now you might wonder why we decided to shoot 10 scenarios instead of focusing on a single one. This was the start of our journey that led us working with Ryan Reynolds and shoot 10 different scenarios with him for the first-ever Performance Marketing Campaign with a celebrity. On top of that, this was an area that we didn’t have any idea about, hence we were very eager to try. The other ideas didn’t even get there though.Įven if it was that small, this was a probability that we didn’t want to avoid. We quickly got very excited about this although we genuinely believed that it had a shot to succeed of around 0.1%. At the end of the discussions, one idea stood out: Working with an A-list Celebrity. During an intense discussion that evolved around this, we brainstormed a lot of ideas: working with an influencer, shooting a live action ad etc. It was one of the moments in which we felt stuck: we knew we needed something brand new that we didn’t try before, and at the same time it needed to be very strong.
RYAN REYNOLDS TOON BLAST DOWNLOAD
To tackle this challenge we ask this simple question to ourselves everyday: “What type of creative would help us impress people who previously did not download our game despite seeing our ads?“ We produce dozens of creative concepts and many more iterations every week to find new ways to be able to communicate with people that we haven’t been able to impress yet. We are already reaching millions of users through Facebook, Youtube and mobile apps every day with our ads, aiming to attract the attention of the audience and touch their lives. We need to try our best and push the limits until everybody who has a mobile device downloads our game. This is something we are very proud of, but we are also fully aware that there is a big potential to grow. In United States, millions of people are playing Toon Blast every day. This is the story of the first-ever performance marketing campaign with a celebrity.